The role of the PMO and agile marketing

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  • June 09, 2018
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This article was written by John McIntyre of for ChangeSchool

Most PMOs I meet with nowadays seem to be working with teams who are using Agile frameworks to deliver rapidly. This is not surprising – uptake of Agile in the Software Industry has grown steadily since Scrum was created back in 1990. Agile organizations successfully complete more of their strategic initiatives than less Agile organizations [source], and Agile organizations reportedly grow revenue 37% faster and generate 30% higher profits than non-agile companies [source].  But if Agile is so good, there is an obvious question that needs asking:

If Agile is so good, why do we constrain it to software projects?

When we talk about Agile, we tend to think about software projects. Indeed, the oft-referenced Agile Manifesto is not actually a manifesto for all Agilists – its full and correct title is “The Manifesto for Agile Software Development”.

In this year’s State of Agile report, 87% of those who contributed to the report-survey said they believed the top benefit of using Agile was the ability to manage changing priorities. 85% said it increased team productivity, while 84% said it improved project visibility. Surely we should be sharing these benefits with other areas of the business? Strategic and Enterprise PMOs are well positioned to help other areas of the business embrace Agile working. As well as providing training and coaching in Agile techniques, the PMO can help other parts of the business avoid mistakes and pitfalls that your organisation may have uncovered whilst using Agile within IT. Yet many PMOs are reluctant to start encouraging other areas to adopt Agile, fearing resistance or outright refusal.

In reality, nothing could be further from the truth. As businesses face the increasing challenges of keeping pace with a faster moving world, they are looking for new ways of working, just as software engineers were towards the end of the last century. And in the same way that software tool the principles of Agile from the manufacturing industry, now the rest of the business are looking to adopt the principles from our software teams.

This article was written by John McIntyre of for ChangeSchool




- Viren Lall, London