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Google, Facebook, Dropbox, Airbnb, LinkedIn, PayPal. All of these companies have millions of customers or active users. Facebook has...

April 24, 2017 Comments Off on Should I build something that lots of people like?

Ever wondered how a small start-up can take on a big, established company and come out a winner? Wonder...

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We all have had moments of great inspiration – a fantastic idea fires us up but then nothing really...

May 03, 2017 Comments Off on The 12 Things That Successfully Convert a Great Idea Into a Reality

That trying to sell to anyone and everyone is a recipe for failure is a well-known fact. Market segmentation...

April 18, 2017 Comments Off on Why market segmentation fails in start-up ventures

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