Why market segmentation fails in start-up ventures

That trying to sell to anyone and everyone is a recipe for failure is a well-known fact. Market segmentation techniques have been used for a long time now to narrow down on the target customers. We are often told...

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Entrepreneurs and change targets experience similar emotional roller coasters

Understanding transition curves to achieve transformational success Most have us have been through transformational change, and fair amount of that comes from our workplace. Leaders need to transform businesses to keep them alive and competitive. A well- defined and...

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