Blog

Should I build something that lots of people like?

Google, Facebook, Dropbox, Airbnb, LinkedIn, PayPal. All of these companies have millions of customers or active users. Facebook has nearly two billion active users and Gmail has more than a billion. These are mega start-up success stories! So, you...

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How to take on the big boys? The role innovation plays…

Ever wondered how a small start-up can take on a big, established company and come out a winner? Wonder no more. Gerard J. Tellis Marshall School of Business, California, and Peter N. Golder, from the Amos Tuck School of...

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The 12 Things That Successfully Convert a Great Idea Into a Reality

We all have had moments of great inspiration – a fantastic idea fires us up but then nothing really happens. Turning ideas into a something tangible is the most thrilling but also the most formidable challenges ever. In an...

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Why market segmentation fails in start-up ventures

That trying to sell to anyone and everyone is a recipe for failure is a well-known fact. Market segmentation techniques have been used for a long time now to narrow down on the target customers. We are often told...

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