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Google, Facebook, Dropbox, Airbnb, LinkedIn, PayPal. All of these companies have millions of customers or active users. Facebook has nearly two billion active users and Gmail has more than a billion. These are mega start-up success stories! So, you...

Ever wondered how a small start-up can take on a big, established company and come out a winner? Wonder no more. Gerard J. Tellis Marshall School of Business, California, and Peter N. Golder, from the Amos Tuck School of...

We all have had moments of great inspiration – a fantastic idea fires us up but then nothing really happens. Turning ideas into a something tangible is the most thrilling but also the most formidable challenges ever. In an...

That trying to sell to anyone and everyone is a recipe for failure is a well-known fact. Market segmentation techniques have been used for a long time now to narrow down on the target customers. We are often told...