Eureka! Is this the word that comes to mind when you think of coming up with new ideas? Are you spending inordinate amounts of time in your bathtub waiting for inspiration to strike? Skin all wrinkly yet? According to...
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In our teaching at different London universities, we are often asked ‘How do I get an original idea for my business? Every time I check, my latest idea has already been done!’. A fundamental principle of entrepreneurship is that...
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