Ever wondered how a small start-up can take on a big, established company and come out a winner? Wonder...
May 08, 2017
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On a recent panel discussion at London South Bank University, I was asked what sources of funding were...
May 08, 2017
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We all have had moments of great inspiration – a fantastic idea fires us up but then nothing really...
May 03, 2017
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Running your own business is one of the most exciting, and challenging, adventures you will embark upon. Starting a...
May 03, 2017
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We are often faced with self-doubt. This is particularly true when we are considering a big decision such as...
May 03, 2017
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That trying to sell to anyone and everyone is a recipe for failure is a well-known fact. Market segmentation...
April 18, 2017
Comments Off on Why market segmentation fails in start-up ventures
